The JTI Connect anniversary events for Winston, Camel, and Sobranie called for a high level of interactive engagement. My role was to conceptualize and implement a series of advanced installations across these celebrations, crafting memorable and brand-specific experiences that honored their enduring legacies.
Celebrating Winston's 70th anniversary as part of the JTI Connect series, an adaptive interactive installation utilized camera input to drive particle systems on LED screens ranging from 5 to 10 meters in width across various events. This scalable setup ensured a consistent and captivating experience where user movement translated into dynamic effects, visually branded with Winston's colors to honor their milestone.
The Sobranie interactive installation for JTI Connect events offered a shared visual experience, where camera input captured audience motion and translated it into dynamic particle interactions on LED screens. The Sobranie logo was prominently positioned above the evolving particle visuals, reinforcing brand identity through interactive engagement.
A key interactive element at the JTI Connect events was a photo booth experience integrated with the main LED wall. Participants used camera mounted on the top of a computer screen and keyboard to capture a digital 'polaroid,' personalize it with comments, and then witness their contribution instantly appear on the central display, fostering a sense of collective presence and shared moments.